LeggUP vs. BetterUp: A Detailed Pricing Analysis

The need for effective leadership coaching and talent development has never been more critical. As organizations strive to boost employee retention and foster leadership development, it comes down to selecting the best partner for your organization's needs, especially in terms of value and investment, the decision demands a closer look at what each platform offers.

Our comparison will delve into the pricing models of BetterUp and LeggUP, highlighting why, from our perspective, LeggUP's innovative approach, particularly with our unique Talent Insurance feature, stands out not just for its financial sensibility but also for its commitment to employee engagement and development.

LeggUP's Pricing Structure

At LeggUP, we understand that every organization is unique, which is why we've designed flexible pricing options to suit specific needs. From small businesses to large enterprises, our plans are tailored to fit any budget. Our transparent pricing model ensures that you'll always know exactly what you're paying for, allowing for better budget management and planning.

We're proud to offer a platform that starts from free for unlimited employees with no minimum requirement, making it easy and accessible for companies to begin their journey towards improved employee development and retention.

Pricing Tiers and Options

  1. Platform Plan: Start for free with unlimited access for all employees. This tier includes access to our comprehensive suite of tools and resources designed to transform your organization with personalized learning experiences at scale.
  2. Professional Plan: For those looking for more targeted development, our professional coaching starts from $188 USD per professional per month. This option includes monthly 50-minute sessions, professional provider matching, and access to our certified provider network.
  3. Executive Plan: Aimed at C-suite leaders and high-impact roles, our executive coaching tier begins at $788 USD per executive per month. It offers monthly 50-minute sessions, executive provider matching, and a meticulously crafted program for executive development.

BetterUp's Pricing Structure

BetterUp claims to offer a flexible approach to pricing with tiered memberships. However, there's significant ambiguity surrounding their actual costs. It's rumored that accessing BetterUp's comprehensive coaching services can cost around $499 per month, a detail not readily disclosed on their website or marketing materials. This lack of transparency makes it challenging for potential clients to make informed decisions based on their financial constraints.

Hidden Costs in Pricing Tiers and Options

BetterUp offers plans for businesses with different coaching needs, including the BetterUp Lead, BetterUp Manage, and BetterUp Care. Despite these options, the rumored $499 monthly fee raises questions about undisclosed costs or additional fees that may not be apparent at first glance. Access to specialty coaches and resources like the learning library and assessments might also contribute to the hidden expenses clients could encounter.

Detailed Comparison of Pricing Models

When we delve into the detailed comparison of pricing models between LeggUP and BetterUp, it's clear that each platform tailors its offerings to accommodate a variety of organizational needs, yet LeggUP stands out for its distinctive features and flexible pricing options that cater to businesses of all sizes. Let's break down the comparison into specific areas for a clearer understanding.

Side-by-side comparison of pricing tiers

Starting with the basics, LeggUP offers a platform that begins at no cost for unlimited employees, providing a solid foundation for companies to initiate their journey towards enhanced employee development without any financial commitment.

On the other hand, professional coaching at LeggUP starts from $188 USD per professional per month, and executive coaching begins at $788 USD per executive per month, both with no minimum requirement, ensuring businesses can scale their coaching needs in line with their budget. 

In contrast, BetterUp's non-transparent pricing, rumored to be around $499 per month, suggests a more session-based approach that lacks the all-encompassing access provided by competitors. This raises concerns for businesses and individuals looking for predictable and upfront pricing to manage their budgets effectively.

Cost-effectiveness analysis

Analyzing the cost-effectiveness of both platforms, it becomes evident that LeggUP not only offers competitive pricing but also includes unique features that enhance the value of its services.

The introduction of Talent Insurance by LeggUP, a pioneering solution in the industry, guarantees organizational resilience by offering a replacement program at no extra cost if an employee leaves voluntarily within a year after completing the program. This feature alone significantly elevates the long-term value LeggUP offers, ensuring that organizations' investments in talent development are safeguarded.

BetterUp, while providing a range of coaching services and access to an on-demand content library, lacks a comparable feature that directly addresses employee retention and organizational investment protection.

Suitability for different business sizes

LeggUP's flexible pricing model, starting from free for unlimited employees, makes it an attractive option for businesses of any size, from startups to large enterprises. The platform's scalability is further supported by its ability to integrate organizational KPIs and culture into the coaching framework, customizable coaching programs, and the guarantee of meeting with the same professional coach each session, which are critical factors for businesses aiming for consistent growth and development. 

BetterUp's tiered plans and session-based structure may suit individual professionals or organizations with specific coaching session requirements but may not offer the same level of customization and scalability as LeggUP, especially for larger organizations looking for comprehensive, long-term talent development solutions.

In summary, while both LeggUP and BetterUp offer valuable coaching and development services, LeggUP's approach to pricing, combined with its unique Talent Insurance feature and customizable, scalable solutions, presents a more compelling value proposition for organizations of all sizes looking to invest in their employees' growth and retention effectively.

Value for Money

When we're talking about value for money, it's essential to dive deep into what each platform offers beyond just the price tag. For us at LeggUP, we believe that our services are not just about the financial investment but about the long-term value and impact we bring to your organization. Let's explore this further by breaking it down into three key areas: the quality of service provided, customer satisfaction and feedback, and the long-term ROI.

Quality of Service Provided

At LeggUP, we pride ourselves on offering a service that's not only rooted in science but also delivers measurable results. Our coaching programs are designed to transform organizations with personalized learning experiences at scale, ensuring that we cater to the unique needs of each business. Our Talent Insurance, a unique offering in the industry, guarantees employee retention, which is a testament to the quality and effectiveness of our services. This feature alone sets us apart from BetterUp, offering you peace of mind and assurance in your investment with us.

Our platform is developed based on the biopsychosocial scientific model, focusing on the holistic measurement of both productivity and wellbeing in the workplace. This approach allows us to address leadership, satisfaction, physical, and mental health across 12 critical dimensions, ensuring a comprehensive service that impacts your organization positively.

Customer Satisfaction and Feedback

Customer satisfaction is at the heart of what we do at LeggUP. With an 81 Net Promoter Score and a 4.8/5 coach rating from our members, we're confident in our global coaching network and the science behind our programs. Our clients have found our platform to be user-friendly, empowering them to select their own coach and schedule, which has significantly contributed to their positive experience with us.

We've received feedback from managing directors and HR professionals who have seen remarkable growth in their executive director’s leadership skills and overall employee engagement and performance, thanks to our programs. This feedback reinforces our belief that we're not just providing a service but are a key component in our clients' HR strategies moving forward.

Long-term ROI

Understanding the long-term ROI of investing in professional coaching can be challenging, but at LeggUP, we've made it a priority to ensure that our services provide tangible, long-term benefits for your organization. Our Talent Insurance feature is designed to safeguard your investment by guaranteeing employee retention, a critical aspect when considering the overall value of our services.

Our approach to integrating organizational KPIs and culture into the coaching framework, along with our customizable coaching programs, ensures that we align with your organizational goals and culture shifts, maximizing participation and impact across your organization. This strategic alignment not only enhances the immediate benefits of our coaching programs but also contributes to the long-term success and resilience of your organization.

In contrast, BetterUp's offerings, while valuable, may not provide the same level of customization and long-term ROI that LeggUP offers, especially when considering the unique benefits of Talent Insurance and our science-backed, holistic approach to professional development.

In conclusion, when we consider value for money, it's clear that LeggUP offers a compelling proposition. Our focus on quality, customer satisfaction, and long-term ROI, highlighted by our unique Talent Insurance feature, positions us as a preferred choice for organizations looking to invest in their employees' growth and retention effectively.


Throughout this detailed analysis, we have compared the pricing and offerings of LeggUP with BetterUp, focusing on what sets LeggUP apart as the superior choice for organizational talent development needs. Our distinct advantage lies not only in our competitive pricing but also in our innovative Talent Insurance feature.

It is evident that LeggUP offers unparalleled value, not just in terms of cost-effectiveness but also in the long-term benefits and protections it affords to organizations looking to invest in their employees' growth and retention. 

Our focus on creating a scientific, biopsychosocial approach to professional development, coupled with the flexibility and quality of our customer support, solidifies our position as the optimal choice for those seeking to elevate their coaching and talent development strategies. 

We invite you to sign up to LeggUP today, embarking on a journey towards unlocking the potential within your organization through our transformative coaching solutions!

Kelvin Thomas, PCC

Chief Experience Officer

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